I yelped up a review of Pinocchio’s pizza in Northampton. I love that place and have been going there for years. Yelp is awesome! I was posting my review and reading others within minutes of signing up. I couldn’t help but to glance at Pinocchio’s past reviews while writing mine. That reminded me to quit raving and tell the truth that it is a little more expensive than surrounding pizza joints, but honesty is the best approach especially in writing reviews.